Media forms: what conventions of advertising are evident in this text?, There are many conventions present in the text for instance one which is worth mentioning is ambiguity throughout the advertisement. Forcing the audience to raise questions and in turn become more engaged. For example what is going to happen next?, why are they playing this type of music? Could it be to set the atmosphere?
The company’s slogan at the end ‘life’s for sharing’ is significant because it helps the audience remember the t mobile brand because of its catchy motto.
Representation: How is technology represented in this advertisement? In this advertisement technology is portrayed as a sort of connection pathway which helps people achieve an optimistic outlook on their life by using the mobile brand, hence the brands slogan ‘life’s for sharing’. They make the brand more appealing by setting their advertisement in a train station which symbolises all the different networks and people crossing over to get to their destination similar to that of t- mobiles phone network connecting people, again their slogan comes into play ‘life’s for sharing’ .
Institution-what is communicated about the t mobile brand and the experience it offers?
T-mobile enforces its brand and motto: ‘life’s for sharing’ by having so many people doing a dance routine that is very fun and also very appealing. The genres of music that are included target old and new generations, bringing everybody together and sharing the moment emphasizing their slogan repeatedly, ‘life’s for sharing’.
Audience-what target audience is t mobile aiming to attract in this advertisement?
I can suggest having viewed the advertisement that the main function would be all people who use a mobile phone. They purposefully place a big group of people in unison, who range from very diverse backgrounds. Insinuating that all people no matter where they’re from or who they are can take advantage of t-mobile.
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