Intro-not complete

Throughout the media today, products can promote themselves by showing themselves across three media platform these are: E-media, print and also broadcast. Both of my case studies  cover each of these platforms. The texts I have chosen to do are: Docotor Who and Eastenders.Both cross the gratifications of all the media today. Furthermore I have researched information about the three texts, and my research shows that each platform relates and promotes the other platform. All of which try to create a larger audience and gain a larger revenue for the institution behind the actual programme themselves.

Kidulthood Textual Analysis

Media forms: What techniques does the trailer use to persuade its audience to see the film?

The trailer starts with usage of explicit language and an image of a gun being directed at someone’s head. So we can infer that immediately the trailer try’s to engage us with the presentation of action although it does not give us enough clues as to what will occur in the narrative. Therefore this technique forces the viewer to find out and stay compelled. From the start of the trailer the producers and media institutions involved are shown to inform the audience of who it is that has produced this film and respectively what kind of background and experience they offer. Also the slogan at the end; ‘before adulthood comes kidult hood’ creates anticipation as well as excitement for the audience.

Media representation: How is gender represented in this trailer?

In this trailer, Males are portrayed as the dominant out of the two sexes because the trailer involves the degrading of women through sex and abusive nature. For instance we can see a woman being manhandled in the bedroom around the middle of the trailer. This can signify to us that the women have accepted the males as the imperative and in this trailer are being represented as a commodity rather than human beings. The trailer indicates to us that the males will be the ones causing the havoc in contrast to the women who are seen to play a sort of side role. A stereotypical technique evident in many gangster/youth crime related films.

Media audiences: What target audience would be attracted to this film?  

The main group of people who would likely want to view this film would be teenagers as they would find it informative and can relate to the events. Although adults would also view this film to develop a broader understanding of how youths related crime can affect their area or just to get an insight into young people’s lives. More reason for the likelihood viewer to be a teenager would be that the trailer adopts the use of colloquial language and again adults would love to gain further knowledge into ‘street life’.  The audience can be classified as being, a C, D and E socio-economic classification, as the types of characters and settings shown reinforce that it targets more specifically the lower income consumers. Additionally the psychographics shows that, the audience attracted to this particular film, share the same interests, for instance the use of the weapons, e.g. guns and knives, makes the primary audience more aware of the props included which will engage them.

Media Institutions: What low budget values and characteristics can you identify in this trailer?

The institution involved with the making of this film is SHNY media. Form this we can recognise that the institution is not well known and established as one that people may know of. The actors who play their roles on screen are also not very recognisable ones as they do not spring to mind when we first see them. This is one factor which signifies to us that the film was low budget as the directors were not wealthy enough to hire acknowledged actors. Also another factor which is significant is the lighting used, not very much which is typical of a low budget production.

Textual Analysis , Hyundai baby advert

Textual analysis
Media forms: Which advertising techniques are being used?
Throughout the advert various techniques are being exploited to make the advertisement seem more appealing. An example would be the pace of which the advertisement runs through. Quick, sharp and provides us with the information we need to trust the company enough to invest in it. The pace is quick so it tends to stick better especially as it also addresses the company’s motto at the end; ‘drive your way’. The producers of the advertisement also choose to include the irony, for instance it is ironic that a pair of babies could stumble across the concept of driving and surfing on the water when yet they can barley manage to stand on two feet. Another message that could be conveyed through this is that the car they’ve produced is so safe that even a toddler can maintain the running of it. Also the use of irony in the advertisement makes it humorous and when it is funny it seems more significant as it makes the viewer feel upbeat.
Representation: How is gender represented in this advertisement?
In the advertisement both of the babies who play a role are different sexes. Therefore emphasizing the theme of equality. Even though the car is being driven by the boy, this also could connote that males even from a young age are more dominant as the boy is in the driving seat he is taking control of the situation while the female youngster is in the passenger seat smiling and generally having a good time. Also again even though they both go to the beach only the male boy is surfing while the female is in the car having fun observing. And again at the start of the advertisement when the boy climbs out of his cot he is the down who picks up the keys and this could be a symbolism that the keys are in his hands and he is the one making the decisions. Through this, the advertisement looks as if it also believes in the traditional roles of men and women where men take action while women are taking the backseat.
Institution: What is communicated about the Hyundai brand and the experience it offers?
The Hyundai brand is portrayed as experienced and one which viewers would like to pursue interests in. The producers purposefully choose to include two babies in the advertisement to make the seem more responsible and also the it made the advert cute because they’re babies. The majority of people would find them adorable and also the humorous side of the advertisement where the baby is surfing and performing different stunts on the surfboard. As a whole the babies make the advertisement seem more jubilant,
Audience: Who is the target audience and how does the advert attempt to persuade this audience to buy the product?
The target audience for this advert would most likely be people over the age of 30 +, parents who are planning to settle down or on the verge of conceiving their third child. The advert intends to persuade the audience to purchase their product by ending the advert with a sweet and romantic scene which will hopefully entice viewers who are looking for a car which is suitable for the family.

T mobile advertisement textual analyisis

Media forms: what conventions of advertising are evident in this text?, There are many conventions present in the text for instance one which is worth mentioning is ambiguity throughout the advertisement. Forcing the audience to raise questions and in turn become more engaged. For example what is going to happen next?, why are they playing this type of music? Could it be to set the atmosphere?

The company’s slogan at the end ‘life’s for sharing’ is significant because it helps the audience remember the t mobile brand because of its catchy motto. 

Representation: How is technology represented in this advertisement? In this advertisement technology is portrayed as a sort of connection pathway which helps people achieve an optimistic outlook on their life by using the mobile brand, hence the brands slogan ‘life’s for sharing’. They make the brand more appealing by setting their advertisement in a train station which symbolises all the different networks and people crossing  over  to get to their destination similar to that of t- mobiles phone network connecting people, again their slogan comes into play ‘life’s for sharing’ .

Institution-what is communicated about the t mobile brand and the experience it offers?

T-mobile enforces its brand and motto: ‘life’s for sharing’ by having so many people doing a dance routine that is very fun and also very appealing. The genres of music that are included target old and new generations, bringing everybody together and sharing the moment emphasizing their slogan repeatedly, ‘life’s for sharing’.

Audience-what target audience is t mobile aiming to attract in this advertisement?

I can suggest having viewed the advertisement that the main function would be all people who use a mobile phone. They purposefully place a big group of people in unison, who range from very diverse backgrounds. Insinuating that all people no matter where they’re from or who they are can take advantage of t-mobile.