Sun Advert 4.0

Forms:

The advertisement uses many codes and conventions which help to appeal to the audience. For instance during the advertisement there is an image of two hands coming together and one dropping some changes to the other. This could be signifying the idea that anybody can purchase this newspaper as it entails to not just one specific target audience but is universally targeted.

In the advertisement there is a voice-over which  describes the attributes of the sun newspaper similar to that of a high performance laptop. Making comments such as how wide the area of the two spread page is to ‘version 4.0’ at the end making the newspaper seem so much more valuable and worth it. This would appeal to audiences as it gives them a reason to purchase this newspaper because of how unique it is. Another  technique which  the makers of the advertisement have used is making the advert short as it is quick and memorable. This would stick to audiences minds and make them remember the next time they have an opportunity to buy the sun newspaper.

Representation:

The sun newspaper presents many ways of how new technology is being used amongst people in today’s society.  The advertisement informs us about the aesthetics of the newspaper mentioning how mobile it is and that it should be shared within bands of people. The advertisement makers also at the end purposefully mention that it is one hundred percent recyclable, enforcing the idea that it is also energy efficient  and better for the environment, so now targeting environmentalists as well as normal people . They make comparisons to the company apple by advertising their newspaper similar to that of how apple would for their I phone. For instance making comments such  as ‘never loses reception’. While apples first version of the I phone had many problems with reception and was considered as one of the many downfalls it had. In the terms the newspaper have used their advertisement, it almost is very ironic as it doesn’t seem possible that a newspaper would ‘lose its reception’

Media institution:

During the introduction of the advertisement the voice over comments behind the movement of picture that is the ‘must have accessory of 2009’, again making it seem as if it where some sort of gadget. The universal image of the two hands at the end connotes to me that the sun consider themselves as a household name and product, appealing to everyone. Although this maybe I still think that the sun use dominant ideology in their newspaper as they present a series of white entertainers rather than showing a diverse range of people.

Audience:

The sun adopts many techniques to make their advertisement and as a whole their newspaper appeals to the audience. A great example would be their chosen field in the social demographics which is C2DE which consists of mainly the working class, labour workers, unemployed people students and pensioners. These groups of people are most likely to purchase the newspaper because of the content in it as it mentions the x factor and Simon Cowell a very popular figurehead for the country and the show x factor appeals to everyone because the people in it all have equal opportunities and all auditioned in the same way, so nobody is getting any special treatment. I think that especially this trait that the newspaper have included in there advertisement makes it appealing because the people in those socio economic groups all feel like they are the shadow of society and that people who are in higher class have more opportunity than them and the show which is mentioned has its own values and that is that everybody has a chance. This is similar to the sun newspaper as it promotes their signature motto ‘the people’s paper’ in this case the people would be those in the groups mentioned.

Lynx advert- Textual Analysis

Lynx- Dry advert , Textual analysis

Codes and conventions-Media forms:

The text uses a variety of techniques to follow the codes and conventions, for instance the product appears to us a numerous amount of times to enforce the information is input into our brains. It also has a catchy slogan/motto which would be appealing to men since it mentions that ‘girls only like dry guys’, and this would be a beneficial asset which the advertisement incorporates into its promoting procedures.  The advert moves rapidly to aid the music and the cutting of shots, this would be a contributing asset in advertising purposes as it forces the advert to ‘stick’ to people’s minds. Also the use of non diagetic sound in the advert  externalizes the concept of reality and makes it seem more like a fantasy. This would catch many males attention as it could support their ideas about sexual fantasy, giving them the idea that they can be one step closer to that mirage which offers acceptance.  Also the use of a hyperbolic plot is used to place some comical humour into the advert and making it more memorable.

Representation

This advert is presented to have an alternative ideology to others as the male character in the advert is seen as the victim instead of the ‘predator’. The women in this advert are presented to be highly sexual and take the form of a mystical sea creature known as a mermaid. They seem to be the more dominant characters in this advertisement. Men who watch this advert would likely be infatuated by the use of the theory known as voyeurism.

Audience 

The primary target audience of this advert is indicated to be males from the age of about 15+, and the socioeconomic class would consist of D,E and C2, mainly because it contains sexual references which males find appealing. The women are purposefully shown to be sexually frustrated to satisfy the fantasy that men would find appealing. Engaging the target audience as well.

Institution

The institutions which are involved in the making of this advert are uni-lever. Being a modern and contemporary organisation they will have brand new ideas and an alternative ideology. Due to the fact that it is so new this means that it doesn’t conform to old ideologies such as men being the more dominant ones. An example of this would be this advert where they have switched the common ideologies and made men the ones who are trying to catch women’s attention whereas in other institutions it would be typical for women to try to make themselves as pretty as possible.

London to brighton

Media forms:

How does the trailer use media language to establish the films genre? The trailer uses media language to establish the genre of the film, which in this case would fall under crime. Also specific aspects of the film determine the genre. For example the use of light and darkness in the introduction aids the sinister and evil look which is conventional in a crime action movie. Furthermore the use of non diagetic - sound in the scene helps to build a uncertain and misty atmosphere, by having a heartbeat sound in the background the audience are expecting a sudden burst of action or some sort of event to occur. The pace of the music in the beginning slows down suddenly and instead quickens to complement the action going on. A young girl is then introduced to the audience. She lies in the dark and looks very innocent and so because of this the audience raise questions. The use of lighting could signify that the film is likely to consist of evil because it is so low key.

Media representation:

How is gender represented in the trailer?  The trailer seems to enforce dominant ideology of men and women. So signifying that men are the more dominant sex. Firstly we are introduced to a young female on her own, which could also connote the importance of women and that their value isn’t worth as much as men. We then see a women with a black eye which audiences could raise questions such as what was the purpose for her to obtain those marks, and leading on to a more common option which is domestic violence, again also more likely that a man has been involved and adding to the downgrading of women and them being weak. One of the men is shown to be sporting very wealthy clothes which also adds again to the representation of men to be in control and have power. So in conclusion the women are shown in a negative way by them being lower than men in all aspects of society being  financially, socially and their overall status.

Media institutions:

In what ways is the film London to Brighton typical of a low budget British film?

London to Brighton includes upcoming celebrities rather than well recognised ones. Also their is no comparison to other films or relation to other works by the director which signifies that it could be their first or that they are not known very well. Furthermore the use of limited Cgi and other technical editing apparatus used to compose the film.

Media audiences:

In what ways does the film help to promote the film to its target audience?

The target audience for this film is 16 and above, both males and females would consider watching the film due to the universal issues raised for instance prostitution. Also the fast paced music in the trailer adds to the impact of the drama there in turn catching the audience’s attention.