Sun Advert 4.0

Forms:

The advertisement uses many codes and conventions which help to appeal to the audience. For instance during the advertisement there is an image of two hands coming together and one dropping some changes to the other. This could be signifying the idea that anybody can purchase this newspaper as it entails to not just one specific target audience but is universally targeted.

In the advertisement there is a voice-over which  describes the attributes of the sun newspaper similar to that of a high performance laptop. Making comments such as how wide the area of the two spread page is to ‘version 4.0’ at the end making the newspaper seem so much more valuable and worth it. This would appeal to audiences as it gives them a reason to purchase this newspaper because of how unique it is. Another  technique which  the makers of the advertisement have used is making the advert short as it is quick and memorable. This would stick to audiences minds and make them remember the next time they have an opportunity to buy the sun newspaper.

Representation:

The sun newspaper presents many ways of how new technology is being used amongst people in today’s society.  The advertisement informs us about the aesthetics of the newspaper mentioning how mobile it is and that it should be shared within bands of people. The advertisement makers also at the end purposefully mention that it is one hundred percent recyclable, enforcing the idea that it is also energy efficient  and better for the environment, so now targeting environmentalists as well as normal people . They make comparisons to the company apple by advertising their newspaper similar to that of how apple would for their I phone. For instance making comments such  as ‘never loses reception’. While apples first version of the I phone had many problems with reception and was considered as one of the many downfalls it had. In the terms the newspaper have used their advertisement, it almost is very ironic as it doesn’t seem possible that a newspaper would ‘lose its reception’

Media institution:

During the introduction of the advertisement the voice over comments behind the movement of picture that is the ‘must have accessory of 2009’, again making it seem as if it where some sort of gadget. The universal image of the two hands at the end connotes to me that the sun consider themselves as a household name and product, appealing to everyone. Although this maybe I still think that the sun use dominant ideology in their newspaper as they present a series of white entertainers rather than showing a diverse range of people.

Audience:

The sun adopts many techniques to make their advertisement and as a whole their newspaper appeals to the audience. A great example would be their chosen field in the social demographics which is C2DE which consists of mainly the working class, labour workers, unemployed people students and pensioners. These groups of people are most likely to purchase the newspaper because of the content in it as it mentions the x factor and Simon Cowell a very popular figurehead for the country and the show x factor appeals to everyone because the people in it all have equal opportunities and all auditioned in the same way, so nobody is getting any special treatment. I think that especially this trait that the newspaper have included in there advertisement makes it appealing because the people in those socio economic groups all feel like they are the shadow of society and that people who are in higher class have more opportunity than them and the show which is mentioned has its own values and that is that everybody has a chance. This is similar to the sun newspaper as it promotes their signature motto ‘the people’s paper’ in this case the people would be those in the groups mentioned.