London to brighton

Media forms:

How does the trailer use media language to establish the films genre? The trailer uses media language to establish the genre of the film, which in this case would fall under crime. Also specific aspects of the film determine the genre. For example the use of light and darkness in the introduction aids the sinister and evil look which is conventional in a crime action movie. Furthermore the use of non diagetic - sound in the scene helps to build a uncertain and misty atmosphere, by having a heartbeat sound in the background the audience are expecting a sudden burst of action or some sort of event to occur. The pace of the music in the beginning slows down suddenly and instead quickens to complement the action going on. A young girl is then introduced to the audience. She lies in the dark and looks very innocent and so because of this the audience raise questions. The use of lighting could signify that the film is likely to consist of evil because it is so low key.

Media representation:

How is gender represented in the trailer?  The trailer seems to enforce dominant ideology of men and women. So signifying that men are the more dominant sex. Firstly we are introduced to a young female on her own, which could also connote the importance of women and that their value isn’t worth as much as men. We then see a women with a black eye which audiences could raise questions such as what was the purpose for her to obtain those marks, and leading on to a more common option which is domestic violence, again also more likely that a man has been involved and adding to the downgrading of women and them being weak. One of the men is shown to be sporting very wealthy clothes which also adds again to the representation of men to be in control and have power. So in conclusion the women are shown in a negative way by them being lower than men in all aspects of society being  financially, socially and their overall status.

Media institutions:

In what ways is the film London to Brighton typical of a low budget British film?

London to Brighton includes upcoming celebrities rather than well recognised ones. Also their is no comparison to other films or relation to other works by the director which signifies that it could be their first or that they are not known very well. Furthermore the use of limited Cgi and other technical editing apparatus used to compose the film.

Media audiences:

In what ways does the film help to promote the film to its target audience?

The target audience for this film is 16 and above, both males and females would consider watching the film due to the universal issues raised for instance prostitution. Also the fast paced music in the trailer adds to the impact of the drama there in turn catching the audience’s attention.