New moon Trailer textual analysis  MS V HW

What techniques does this trailer use to persuade an audience to see the film?

The techniques that the new moon trailer uses, consists of a very diverse range of techniques which keeps audiences coming back for more. The first thing i noticed was that it uses quick paced shots to create a fast notion of action, catching the reader’s attention and influencing their decision to invest in a ticket to view the film. Another technique that i picked up on was that the trailer uses a lot of fade out shots which creates suspense throughout the trailer and adding to that was a characters voice in the background. Music is another factor that contributed to the success of the trailer as it set the pace of the trailer and also aids the hype surrounding the film because it fits with the quick sharp action scenes.

How is gender represented in this trailer

Bella who is one of the protagonists is represented normally as to how any ordinary girl would. However we also see what a strong character she really is as she keeps her whole love for a vampire a secret from her father, who is a police man who is on the haunt to find the killers in town, when actually Bella knows is not a danger, as she knows its people from her best friend, Jacobs side who are causing it, and will therefore not do any harm to her because she has Edward to protect her, and Jacob behind that as well.

The two protagonist involved in this film, Edward and Bella. Edward is presented as a character that is looking after his love, Bella. He seems to be quite protective of her, which, as a male he is actually performing his role and duty as a gentleman properly.

What target audience would be attracted to this film?

The target audiences which are most likely to view this film will range from ages 12+ teenage girls, however some males might also be attracted to this film due to the adventure involved within the narrative. The trailer consists of romance and adventure which will appeal to both sexes. Many girls will be tempted to view this film mainly because of the two good looking male characters which feature in the film, Jacob and Edward.

What Hollywood values can you identify in this trailer?

The Hollywood values present in this trailer maybe idol worship and vanity, mainly due to the media paying so much attention to the protagonists and their personal attributes. Also the audiences who indulge in watching their films in an excessive way.