Throughout the media today, products can promote themselves by showing themselves across three media platform these are: E-media, print and also broadcast. Both of my case studies cover each of these platforms. The texts I have chosen to do are: Docotor Who and Eastenders.Both cross the gratifications of all the media today. Furthermore I have researched information about the three texts, and my research shows that each platform relates and promotes the other platform. All of which try to create a larger audience and gain a larger revenue for the institution behind the actual programme themselves.
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