Throughout the media today, products can promote themselves by showing themselves across three media platform these are: E-media, print and also broadcast. Both of my case studies cover each of these platforms. The texts I have chosen to do are: Doctor Who and Eastenders. Both cross the gratifications of all the media today. Furthermore I have researched information about the three texts, and my research shows that each platform relates and promotes the other platform. All of which try to create a larger audience and gain larger revenue for the institution behind the actual programme themselves.

Eastenders:

How does the official eastenders website engage their audience?

The official website features a variety of content to keep the viewer interested and compelled to find out what happens in the next episode. While the program has a cliff hanger at the end viewers are allowed to indulge in a teaser clip on the website to satisfy their cravings. This technique incorporates e-media into it and in turn makes it successful because of its popularity.

The website also allows viewers to post their opinions online and have a forum where viewers can discuss and talk about how they have been feeling about the show lately. The people who created this on the website have intentionally done this so that audiences can feel more a part of the production of eastenders. Additionally the games and activities on the site for instance the dress up a character game attract a broader range of audiences, from as young as 12 to a more experienced 50+.

On the website the institution have presented future episode briefs so that viewers can get a taste of the next piece of drama. Doing so will bring on board more on lookers because of the anticipation involved and over time this will affect their ratings as a program. The e-media have provided the audience to explore more in depth of the engineering of the show. Provided it is successful, this has potential to attract more viewers especially ones of the younger generations as it incorporates the use of internet.